VP of sales and marketing executive search for medtech and dental companies
We run executive searches for the leader who owns both sales and marketing at medical device, dental and digital health companies.
What a VP of sales and marketing does
The VP of sales and marketing owns the commercial side of the business. They set the go-to-market strategy, lead both the sales and marketing teams, and answer to the CEO, the board or a parent company for revenue and growth. The role is common in growth-stage and mid-size companies, where one leader covers what larger companies split between two.
Typical territory: Usually national or North American, sometimes with global responsibility.
Also called: Vice President of Sales and Marketing. Job titles vary by company, and we recruit at this level whatever the title is.
What we screen for
- A record of growing revenue and leading both sales and marketing teams, with results we verify in references.
- Strength on both sides of the role, not only the one they came up through.
- Experience at a similar company size, stage and channel mix.
- Comfort presenting to a board, investors or a global parent.
Common hiring mistakes
- Hiring a strong sales leader and assuming marketing will follow, or the reverse.
- Writing a brief that describes two jobs without deciding which matters most in the first year.
- Choosing on reputation instead of verified results.
What hiring leaders say
80+ five-star reviews on Google. See more reviews
Have been working with Linda and Brad for close to 2 years now and both have been tremendously supportive and communicative. I have learn so much from them!!! Their quick turnaround always results with great potential candidates and consequently, great additions to our team. I mostly enjoy our touchbase calls :) - Always a pleasure!!
Great experience with Robertson's group. Professional and very attentive to identify what are needs are. Nice positive attitude all the way!!
I've worked with Linda for a number of years and have always experienced great, thoughtful service. Would definitely recommend!
Questions hiring managers ask
Are VP of sales and marketing searches confidential?
Often they need discretion. We agree how to handle it before we begin.
Do you recruit commercial leaders for dental companies?
Yes. We recruit executives for medical device, dental and digital health companies.
Should I hire one VP for sales and marketing or two leaders?
It depends on your size and stage. We can talk through both options in a hiring consult.
Related roles
- Regional or District Sales Manager
- National Sales Director
- VP of Sales
- Director of Sales
- Director of Marketing
- Country Sales Manager
- Sales and Marketing Director
- VP of Marketing
- General Manager
- Director of Business Development
- Director of Product Management
- Director of Operations
- Director of Production
- How we recruit
Tell us about the role you need to fill
Book a free hiring consult. We will learn about the role, the territory and your team, then start the search within 24 hours of the kickoff meeting.
- Call (905) 333-9188 or toll-free (866) 333-9188
- Recruiting across Canada and the United States
Book a hiring consult
Page last reviewed October 2026.