General manager executive search for medical device and dental companies
We recruit general managers and managing directors who run a business unit, a market or a company's operation in Canada or the US.
What a general manager does
The general manager runs a business with responsibility for its results. They lead sales, marketing, operations and finance for a business unit, a market or a subsidiary, set the strategy with a parent company or ownership group, and answer for revenue and profit.
Typical territory: A business unit, a country or a region, depending on the company.
Also called: Managing Director, Country General Manager. Job titles vary by company, and we recruit at this level whatever the title is.
What we screen for
- A record of running a business or business unit, with results we verify in references.
- Commercial strength, with enough range in operations and finance to lead those teams.
- Experience reporting to a parent company, board or investors.
- Leadership of the people who report to them, including how they have developed them.
Common hiring mistakes
- Hiring a strong functional leader without testing for full-business judgment.
- Giving a general manager the title without the authority to make decisions.
- Leaving the seat open long enough for the team to lose direction.
What hiring leaders say
80+ five-star reviews on Google. See more reviews
Have been working with Linda and Brad for close to 2 years now and both have been tremendously supportive and communicative. I have learn so much from them!!! Their quick turnaround always results with great potential candidates and consequently, great additions to our team. I mostly enjoy our touchbase calls :) - Always a pleasure!!
Very happy with Robertson Human Asset. They where very professional and respectful management and support staff. They where able to help with all of our needs and at a fare price. 5/5 recommend.
Great experience with Robertson's group. Professional and very attentive to identify what are needs are. Nice positive attitude all the way!!
Questions hiring managers ask
Are general manager searches confidential?
Often they need discretion. We agree how to handle it before we begin.
Do you recruit general managers for companies entering Canada?
Yes. We recruit leaders for US and global companies entering Canada.
Do you recruit general managers for dental companies?
Yes, as well as medical device and digital health companies.
Related roles
- Regional or District Sales Manager
- National Sales Director
- VP of Sales
- VP of Sales and Marketing
- Director of Sales
- Director of Marketing
- Country Sales Manager
- Sales and Marketing Director
- VP of Marketing
- Director of Business Development
- Director of Product Management
- Director of Operations
- Director of Production
- How we recruit
Tell us about the role you need to fill
Book a free hiring consult. We will learn about the role, the territory and your team, then start the search within 24 hours of the kickoff meeting.
- Call (905) 333-9188 or toll-free (866) 333-9188
- Recruiting across Canada and the United States
Book a hiring consult
Page last reviewed October 2026.