Hiring a sales and marketing director for a medical device or dental company
We recruit sales and marketing directors who lead both functions below the VP or general manager in medical device, dental and digital health companies.
What a sales and marketing director does
The sales and marketing director leads both the sales team and the marketing function, usually in a smaller or mid-size company where one director covers what a larger company splits between two. They set the plan, manage the budget, support the field team with positioning and tools, and report revenue to a VP, general manager or the owner.
Typical territory: Usually national or a multi-region market.
Also called: Director of Sales and Marketing. Job titles vary by company, and we recruit at this level whatever the title is.
What we screen for
- Results in both functions, not only the one they started in.
- Evidence they have managed a sales team and a marketing budget at the same time.
- Comfort working hands-on with customers as well as leading a team.
- Fit with the leader they will report to and the stage of the business.
Common hiring mistakes
- Hiring a strong salesperson and expecting marketing to take care of itself, or the reverse.
- Writing a brief for two jobs without deciding which matters most in the first year.
- Leaving the reporting line unclear.
What hiring leaders say
80+ five-star reviews on Google. See more reviews
Have been working with Linda and Brad for close to 2 years now and both have been tremendously supportive and communicative. I have learn so much from them!!! Their quick turnaround always results with great potential candidates and consequently, great additions to our team. I mostly enjoy our touchbase calls :) - Always a pleasure!!
Linda and Brad make a great recruiting team. They were thorough and guided me through the hiring process for a new position, they kept me up to date on progress at each step. I would recommend them to any candidate or employer
I have worked with Linda for over 10 years. Linda and her team have been a true pleasure to work with. Linda is a dedicated professional who consistently delivers!
Questions hiring managers ask
How is this different from a VP of sales and marketing?
The VP sits on the executive team and owns commercial strategy. A director leads the day-to-day work of both functions and usually reports to the VP, general manager or owner.
Are these searches confidential?
Often they need discretion. We agree how to handle it before we begin.
Do you recruit sales and marketing directors for dental companies?
Yes, as well as medical device and digital health companies.
Related roles
- Regional or District Sales Manager
- National Sales Director
- VP of Sales
- VP of Sales and Marketing
- Director of Sales
- Director of Marketing
- Country Sales Manager
- VP of Marketing
- General Manager
- Director of Business Development
- Director of Product Management
- Director of Operations
- Director of Production
- How we recruit
Tell us about the role you need to fill
Book a free hiring consult. We will learn about the role, the territory and your team, then start the search within 24 hours of the kickoff meeting.
- Call (905) 333-9188 or toll-free (866) 333-9188
- Recruiting across Canada and the United States
Book a hiring consult
Page last reviewed October 2026.