Hiring a country sales manager for a medical device or dental company
We recruit country sales managers who lead a company's sales in one country, including for global manufacturers entering or growing in Canada and the US.
What a country sales manager does
The country sales manager owns the sales result for a country. They build and lead the local team, manage distributors or direct channels, adapt the global plan to the local market, and report to a regional or global sales leader. For a company entering a new country, they often build the commercial presence from the start.
Typical territory: A single country, such as Canada or the United States, sometimes with a neighbouring market.
Also called: Country Manager, Canada Country Manager. Job titles vary by company, and we recruit at this level whatever the title is.
What we screen for
- A record of leading sales in a market, with results we verify in references.
- Knowledge of the local market, its buyers and its regulatory and reimbursement context.
- Ability to work with a head office in another country and another time zone.
- Experience building a team or a distributor network, not only managing one that exists.
Common hiring mistakes
- Hiring someone who knows the product but not the local market.
- Giving a country leader a global plan with no room to adapt it.
- Underestimating how long it takes to build a team and channel from scratch.
What hiring leaders say
80+ five-star reviews on Google. See more reviews
Have been working with Linda and Brad for close to 2 years now and both have been tremendously supportive and communicative. I have learn so much from them!!! Their quick turnaround always results with great potential candidates and consequently, great additions to our team. I mostly enjoy our touchbase calls :) - Always a pleasure!!
Linda and her team are absolutely amazing. They are so detailed oriented and they care so much about fitting the right candidates with the right companies. Linda and her team are very professional and have a lot of experience.
I have been working with Linda Robertson for almost 2 decades There are few people that know the healthcare industry as well as Linda. If you are looking to find great talent, or you are great talent looking for a new role, I would highly recommend Robertson Human Asset Management.
Questions hiring managers ask
Do you recruit country managers for companies entering Canada?
Yes. We recruit commercial leaders for US and global companies entering Canada.
Are country sales manager searches confidential?
Often they need discretion. We agree how to handle it before we begin.
Do you recruit country sales managers for dental companies?
Yes, as well as medical device and digital health.
Related roles
- Regional or District Sales Manager
- National Sales Director
- VP of Sales
- VP of Sales and Marketing
- Director of Sales
- Director of Marketing
- Sales and Marketing Director
- VP of Marketing
- General Manager
- Director of Business Development
- Director of Product Management
- Director of Operations
- Director of Production
- How we recruit
Tell us about the role you need to fill
Book a free hiring consult. We will learn about the role, the territory and your team, then start the search within 24 hours of the kickoff meeting.
- Call (905) 333-9188 or toll-free (866) 333-9188
- Recruiting across Canada and the United States
Book a hiring consult
Page last reviewed October 2026.