Hiring a director of sales (sales director or senior director of sales) for a medical device or dental company
We recruit directors of sales, also called sales directors, who lead managers and reps and own a regional, divisional or national revenue number.
What a director of sales does
The director of sales leads the field sales organization. They manage regional or district managers or a team of reps, set targets and forecasts, coach the managers beneath them, and report revenue to a vice president or the executive team. A senior director leads a larger organization, often several regions or divisions and the directors beneath them. In smaller companies the director may also carry key accounts.
Typical territory: Regional, divisional or national, depending on the company.
Also called: Sales Director, Senior Director of Sales, Head of Sales. Job titles vary by company, and we recruit at this level whatever the title is.
What we screen for
- A record of hitting numbers and building teams that hit theirs.
- Evidence of developing managers, and where those managers are now.
- Forecasting discipline that senior leaders can trust.
- Credibility with the clinicians, distributors and buyers the team sells to.
Common hiring mistakes
- Promoting the top rep without testing whether they can lead.
- Hiring for the title instead of the specific problem the team has.
- Leaving the team without direction while the search runs.
What hiring leaders say
80+ five-star reviews on Google. See more reviews
Have been working with Linda and Brad for close to 2 years now and both have been tremendously supportive and communicative. I have learn so much from them!!! Their quick turnaround always results with great potential candidates and consequently, great additions to our team. I mostly enjoy our touchbase calls :) - Always a pleasure!!
Linda Robertson and her team are very professional ensuring success for suitable candidates. Having had numerous experiences with Linda I would always utilize their services as they show honesty and integrity when working with them. Linda is genuinely passionate about her work.
I had a pleasure to get to know Linda Robertson when her team assisted with the talent search for my prior company. Not only they found great people to fill difficult roles, the team had been very engaging in ensuring positive candidate and client experiences. I would highly recommend Linda and her firm to job seekers and employers as trusted, business savvy and reputable partners
Questions hiring managers ask
What is the difference between a sales director and a VP of sales?
A director usually leads a region, division or team and reports to a VP. The VP owns the whole sales strategy and sits on the executive team.
Are sales director searches confidential?
Often they need discretion. We agree how to handle it before we begin.
Do you recruit sales directors for dental companies?
Yes, for dental as well as medical device and digital health companies.
Related roles
- Regional or District Sales Manager
- National Sales Director
- VP of Sales
- VP of Sales and Marketing
- Director of Marketing
- Country Sales Manager
- Sales and Marketing Director
- VP of Marketing
- General Manager
- Director of Business Development
- Director of Product Management
- Director of Operations
- Director of Production
- How we recruit
Tell us about the role you need to fill
Book a free hiring consult. We will learn about the role, the territory and your team, then start the search within 24 hours of the kickoff meeting.
- Call (905) 333-9188 or toll-free (866) 333-9188
- Recruiting across Canada and the United States
Book a hiring consult
Page last reviewed October 2026.