In this episode, Ileana Ibbett brings her insights, experience, and wealth of knowledge in the field of marketing. As a senior marketing and sales professional, she shares her experience of working in the marketing industry, how she has used the Challenger Sales Model, and her thoughts on why it’s so important to marry the two together. She gives advice on deciding if marketing is the career path for you, shares some resources that helped her succeed as a marketer, misconceptions around marketing, and advice for people around managing their careers. You wouldn’t want to miss this.

In this episode:

• Ileana shares her short personal and professional background.
• Skillsets that contributed to her success as a senior leader in the industry today.
• Knowing if marketing is the career path for you and some advice if you want to explore this industry.
• Ileana shares valuable resources that helped her succeed as a marketer.
• The importance of having people who inspire you to do your best.
• Advice for people around managing their careers.
• One of the biggest misconceptions around marketing.
• Ileana shares her thoughts on the Challenger Sales Methodology.
• She shares her plans for the future.