Why Linda Robertson Is A Must-Watch Business Authority In The Medical Device Industry

First, I want to say welcome to what I believe is one of the best careers in the world. You have just joined a network of individuals that range from Dale Carnegie, a famous public speaker and sales trainer, Mary Kay Ash, the founder of Mary Kay cosmetics, Zig Ziglar, world-renowned sales speaker and trainer, to Grant Cardone author, speaker and trainer of 10X movement.

There are very few careers that offer the income potential that sales careers provide. Not all sales careers offer unlimited income potential many do. In sales, your income potential is based on your performance. There are quotas and activity expectations, but there are rewards in the form of commission or bonuses.

You can have Flexibility in sales, job security and competition in sales for people who like to win and to feel their work makes a difference.

If you are exceptional in sales, you have tremendous market value. That is why I recommend these three pieces of advice:

1.     Learn and never stop learning

On-boarding in a new role can be overwhelming and very time-consuming. Taking the time to review what was taught in your first three months frequently within your first year about your products, the company, technology and your role will ensure you are confident and proficient in your role

Offer to teach new team members as a learning opportunity and to stay current and become expert in your role and product knowledge

Expand your sales skills beyond the internal company training provided. Your sales ability will be a direct reflection on your income potential

Top sales and business professionals read a book a week. Make a list of books you would like to read and set targets of how many you would like to read in a week, month, and year. Identify the sales skills you would like to develop and learn

Follow top sales guru’s on Y-tube, Instagram or LinkedIn as another source of information

Watch or Network with the best salespeople in your business

2.     Become proficient in all sales arenas; including social media

  • In-person meetings
  • Phone calls
  •  LinkedIn
  •  Instagram
  • Facebook
  • Email
  • Presentations

3. Practice

It is essential to practice, practice, practice! Make sure you practice every type of sales presentation you could do.

Make lots of calls, emails, in-person meetings, presentations, LinkedIn messages, Facebook, Instagram, practice every type of customer method of outreach you can. Every customer is different; some like to be approached on the phone, others by email, or on LinkedIn, etc. You will eventually have to meet your customers in person or do presentations. You will make mistakes, keep doing them until you become productive.

I would always tell my direct reports, “not to worry if you forget to say something about our products or services, you know them better than the customer. If they ask you something you don’t know, be honest and tell them you don’t know but would be happy to find out and get back to them.” Be yourself, honesty and sincerity are always appreciated.  

We need to learn by practicing and practice by doing = success!

I hope you found this information helpful. If you ever need a thought partner related to career coaching, business development or talent acquisition, do not hesitate to reach out, I’m at 905-541-7785. Linda

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